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Embrace live video, the results are worth it (here’s proof!)

Embrace live video, the results are worth it (here’s proof!)

Meerkat, Snapchat, Facebook Live, Periscope. The live video revolution is here. If you haven’t already embraced the trend, it’s time to catch up. So what…

Sam Akbari July 22, 2018
Your content is only as good as your user experience (UX)

Your content is only as good as your user experience (UX)

I am a big fan of ‘Think with Google’, the Insight and Research website, and I subscribe to its weekly newsletter. One of its weekly emails really caught my…

Sam Akbari July 16, 2018
The content marketing mindset

The content marketing mindset

Over the last six years – I’ve seen some of the best and worst content marketing programs, and plenty in between. And it’s long fascinated me what it is that…

Sam Akbari July 15, 2018
Marketing and nostalgia: Taking your audience on a trip down memory lane

Marketing and nostalgia: Taking your audience on a trip down memory lane

This weekend my sister and I are taking our parents to see Beauty and the Beast. More than 25 years ago, they took us to see it. There’s something pleasing about…

Sam Akbari July 14, 2018
4 content marketing tips from ITV’s Love Island

4 content marketing tips from ITV’s Love Island

When everyone from your teenage niece to your 60-year-old boss is hooked, you know that a TV show has really made it, we look at this from a content marketing angle…

Sam Akbari July 11, 2018