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How finding the right interviewee can make or break your content

How finding the right interviewee can make or break your content

You’ve written another flawless, grammatically correct and succinct article, but it’s not getting the engagement you want. So what’s the problem? It could…

Sam Akbari July 30, 2018
Why you should never assume your audience is ready to buy

Why you should never assume your audience is ready to buy

What do today’s B2B customers want? Research reveals that 88% of B2B marketers have used content marketing to reach their target audience this year, but only…

Sam Akbari July 20, 2018

Overcoming ‘Digital Writer’s Block’: 7 practical tips for producing engaging online copy

Content marketing is constantly evolving – it’s more engaging, creative and captivating than ever before, and writers are continuously finding new ways to honour…

Sam Akbari July 18, 2018
The narcissist’s guide to audience-appropriate content

The narcissist’s guide to audience-appropriate content

It takes discipline for writers and editors to constantly tailor their prose to the reader’s needs. It’s far too easy to slip into a style they enjoy writing,…

Sam Akbari July 17, 2018