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The narcissist’s guide to audience-appropriate content

The narcissist’s guide to audience-appropriate content

It takes discipline for writers and editors to constantly tailor their prose to the reader’s needs. It’s far too easy to slip into a style they enjoy writing,…

Sam Akbari July 17, 2018
Your content is only as good as your user experience (UX)

Your content is only as good as your user experience (UX)

I am a big fan of ‘Think with Google’, the Insight and Research website, and I subscribe to its weekly newsletter. One of its weekly emails really caught my…

Sam Akbari July 16, 2018