ThinkProgress Content Hub for Lenovo
To develop and execute an ‘always-on’ content marketing strategy which incorporated big picture campaign management to:
- Increase the quality of the lead pipeline and the value of sales.
- Generate a pipeline of qualified, warm leads for sales to follow up.
- Strengthen brand awareness and increase predisposition to Lenovo and demand for Lenovo products.
- Position Lenovo as thought leaders in the technology industry.
Global Content Repository
Localised content targeting technology decision-makers (TDMs) across 13 major markets.
The integrated strategy combined content marketing, native advertising, social media, email marketing and marketing automation to target technology decision-makers (TDMs) across 13 major markets. With original branded content published in seven languages.
My role was the global product manager of the Content Marketing Platform (CMP). My team supported the content planning, approval workflow, asset management and content analysis of all content produced.
Content Marketing Insight
Connecting strategy with insight, the content marketing platform provides real data attributed to every piece of content made.