Management consultants based in Sydney and Hong Kong

Marketing Solutions

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Content Marketing Content Writing

Creating a solid content marketing strategy using content pillars

By now, we all know that content marketing needs to be strategic and focused to be effective; it’s not enough to simply push ad hoc content into the world and hope it works. When done well, content pillars beco...

Digital Transformation Marketing Solutions

The content marketing mindset

Over the last six years – I’ve seen some of the best and worst content marketing programs, and plenty in between. And it’s long fascinated me what it is that differentiates the two. As a team, we’re frequently ...

Digital Transformation Marketing Solutions

Your content is only as good as your user experience (UX)

I am a big fan of ‘Think with Google’, the Insight and Research website, and I subscribe to its weekly newsletter. One of its weekly emails really caught my attention and made me pause. According to its analysi...

Marketing Solutions

The narcissist’s guide to audience-appropriate content

It takes discipline for writers and editors to constantly tailor their prose to the reader’s needs. It’s far too easy to slip into a style they enjoy writing, rather than the language their audience wants to co...

Marketing Solutions

Overcoming ‘Digital Writer’s Block’: 7 practical tips for producing engaging online copy

Content marketing is constantly evolving – it’s more engaging, creative and captivating than ever before, and writers are continuously finding new ways to honour their craft. With brands favouring digital conte...

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Digital Transformation Marketing Solutions

Four ways to upskill in digital marketing

The digital marketing landscape is constantly changing, so keeping up with best practice across various platforms, tactics and strategies can be difficult. Thankfully, there are numerous certifications and trai...

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Digital Transformation Marketing Solutions

Why you should never assume your audience is ready to buy

What do today’s B2B customers want? Research reveals that 88% of B2B marketers have used content marketing to reach their target audience this year, but only 30% rate their efforts as effective. So what is lack...

Marketing Solutions

Made in Asia: Rethinking Diaspora Marketing

Diaspora marketing is an often-overlooked marketing approach that can tap into culturally rich markets. Is it experiencing a revival? The middle-aged Chinese man wears a body sign that reads: “We Buy Gold Diamo...

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Marketing Solutions Tools & Trends

Embrace live video, the results are worth it.

Snapchat, Facebook Live, Periscope. The live video revolution is here. If you haven’t already embraced the trend, it’s time to catch up. So what do we mean by ‘live video’? Put simply, it’s a way to connect and...

Marketing Solutions

What is a Content Marketing Strategy

Let’s start with content marketing: The world has shifted some. You know the story – the digital revolution bought new channels such as web, social, smart TVs, podcasts and email, and access to these channels i...