Management consultants based in Sydney and Hong Kong

Digital Transformation

Digital Transformation Marketing Solutions

The content marketing mindset

Over the last six years – I’ve seen some of the best and worst content marketing programs, and plenty in between. And it’s long fascinated me what it is that differentiates the two. As a team, we’re frequently ...

Digital Transformation Marketing Solutions

Your content is only as good as your user experience (UX)

I am a big fan of ‘Think with Google’, the Insight and Research website, and I subscribe to its weekly newsletter. One of its weekly emails really caught my attention and made me pause. According to its analysi...

Young lawyer discussing company strategy
Digital Transformation Marketing Solutions

Four ways to upskill in digital marketing

The digital marketing landscape is constantly changing, so keeping up with best practice across various platforms, tactics and strategies can be difficult. Thankfully, there are numerous certifications and trai...

Handshake Partnership Deal Agreement Terms Concept
Digital Transformation Marketing Solutions

Why you should never assume your audience is ready to buy

What do today’s B2B customers want? Research reveals that 88% of B2B marketers have used content marketing to reach their target audience this year, but only 30% rate their efforts as effective. So what is lack...

Serious businessman signing contract
Digital Transformation Marketing Solutions Tools & Trends

How to simplify the dreaded approvals process

Content marketing is appealing for any organisation that needs to communicate with large numbers of people. It gives marketing managers and internal communications specialists the means to address target audien...

Digital Transformation Retail

Online to offline content: Aligning your digital and real-world customer experience

Great Minds is a digital marketing agency. We create content for websites, social media channels and video streaming platforms – content that is optimised for desktop, tablet and mobile. This optimisation can b...

Digital Transformation

Addicted to your phone? Me too.

I’m addicted to my smartphone. I think most of us are. Whether we’re looking to see how many likes we’ve got on our latest ’gram, checking if our friend has ‘seen’ the latest message or if we’ve ‘got a match’, ...