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Crafting collaborative editorial: Align your priorities for success

Crafting collaborative editorial: Align your priorities for success

With so many people involved in creating and approving copy it can be difficult to maintain coherence and quality. A watertight brief will be your saviour. As an…

Sam Akbari July 31, 2018
How finding the right interviewee can make or break your content

How finding the right interviewee can make or break your content

You’ve written another flawless, grammatically correct and succinct article, but it’s not getting the engagement you want. So what’s the problem? It could…

Sam Akbari July 30, 2018
Embrace live video, the results are worth it (here’s proof!)

Embrace live video, the results are worth it (here’s proof!)

Meerkat, Snapchat, Facebook Live, Periscope. The live video revolution is here. If you haven’t already embraced the trend, it’s time to catch up. So what do…

Sam Akbari July 22, 2018

Overcoming ‘Digital Writer’s Block’: 7 practical tips for producing engaging online copy

Content marketing is constantly evolving – it’s more engaging, creative and captivating than ever before, and writers are continuously finding new ways to honour…

Sam Akbari July 18, 2018
The narcissist’s guide to audience-appropriate content

The narcissist’s guide to audience-appropriate content

It takes discipline for writers and editors to constantly tailor their prose to the reader’s needs. It’s far too easy to slip into a style they enjoy writing,…

Sam Akbari July 17, 2018
A framework for content governance

A framework for content governance

Governance is an important part of the content marketing ecosystem that shouldn’t be ignored. A content strategy will only be successful if the right people and…

Sam Akbari July 12, 2018
How to deliver great content and keep your cool during an event campaign

How to deliver great content and keep your cool during an event campaign

We work with a range of clients here in Great Minds. Spread across different regions and working in industries such as technology, pharmaceuticals, packaging and…

Sam Akbari July 11, 2018