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Crafting collaborative editorial: Align your priorities for success

Crafting collaborative editorial: Align your priorities for success

With so many people involved in creating and approving copy it can be difficult to maintain coherence and quality. A watertight brief will be your saviour. As an…

Sam Akbari July 31, 2018
Online to offline content: Aligning your digital and real-world customer experience

Online to offline content: Aligning your digital and real-world customer experience

Great Minds is a digital marketing agency. We create content for websites, social media channels and video streaming platforms – content that is optimised for…

Sam Akbari July 28, 2018
What your brand can learn from the Starbucks Unicorn Frappuccino

What your brand can learn from the Starbucks Unicorn Frappuccino

Recently I’ve been thinking about my content consumption habits. About how I, a millennial Gen Y woman, view and consume marketing and content. Working in content…

Sam Akbari July 27, 2018
Made in Asia: Rethinking Diaspora Marketing

Made in Asia: Rethinking Diaspora Marketing

Diaspora marketing is an often-overlooked marketing approach that can tap into culturally rich markets. Is it experiencing a revival?

Sam Akbari July 21, 2018
Why you should never assume your audience is ready to buy

Why you should never assume your audience is ready to buy

What do today’s B2B customers want? Research reveals that 88% of B2B marketers have used content marketing to reach their target audience this year, but only…

Sam Akbari July 20, 2018

Overcoming ‘Digital Writer’s Block’: 7 practical tips for producing engaging online copy

Content marketing is constantly evolving – it’s more engaging, creative and captivating than ever before, and writers are continuously finding new ways to honour…

Sam Akbari July 18, 2018
The narcissist’s guide to audience-appropriate content

The narcissist’s guide to audience-appropriate content

It takes discipline for writers and editors to constantly tailor their prose to the reader’s needs. It’s far too easy to slip into a style they enjoy writing,…

Sam Akbari July 17, 2018
Your content is only as good as your user experience (UX)

Your content is only as good as your user experience (UX)

I am a big fan of ‘Think with Google’, the Insight and Research website, and I subscribe to its weekly newsletter. One of its weekly emails really caught my…

Sam Akbari July 16, 2018
The content marketing mindset

The content marketing mindset

Over the last six years – I’ve seen some of the best and worst content marketing programs, and plenty in between. And it’s long fascinated me what it is that…

Sam Akbari July 15, 2018
Marketing and nostalgia: Taking your audience on a trip down memory lane

Marketing and nostalgia: Taking your audience on a trip down memory lane

This weekend my sister and I are taking our parents to see Beauty and the Beast. More than 25 years ago, they took us to see it. There’s something pleasing about…

Sam Akbari July 14, 2018
Accepting advertising into our hearts and whether or not this is necessarily a good thing for advertisers

Accepting advertising into our hearts and whether or not this is necessarily a good thing for advertisers

The basic argument of the primitive Clevelandite content marketing pioneers went roughly as follows: Relative to the typical advertising recipient of, say the pre-internet…

Sam Akbari July 13, 2018
A framework for content governance

A framework for content governance

Governance is an important part of the content marketing ecosystem that shouldn’t be ignored. A content strategy will only be successful if the right people and…

Sam Akbari July 12, 2018
How to deliver great content and keep your cool during an event campaign

How to deliver great content and keep your cool during an event campaign

We work with a range of clients here in Great Minds. Spread across different regions and working in industries such as technology, pharmaceuticals, packaging and…

Sam Akbari July 11, 2018
4 content marketing tips from ITV’s Love Island

4 content marketing tips from ITV’s Love Island

When everyone from your teenage niece to your 60-year-old boss is hooked, you know that a TV show has really made it, we look at this from a content marketing angle…

Sam Akbari July 11, 2018