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Holistic digital marketing agency based in Sydney and Hong Kong
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Online to offline content: Aligning your digital and real-world customer experience

Online to offline content: Aligning your digital and real-world customer experience

Great Minds is a digital marketing agency. We create content for websites, social media channels and video streaming platforms – content that is optimised for…

Sam Akbari July 28, 2018
How to simplify the dreaded approvals process

How to simplify the dreaded approvals process

Content marketing is appealing for any organisation that needs to communicate with large numbers of people. It gives marketing managers and internal communications…

Sam Akbari July 24, 2018
What is a Content Marketing Strategy, Anyway?

What is a Content Marketing Strategy, Anyway?

Let’s start with content marketing: The world has shifted some. You know the story – the digital revolution bought new channels such as web, social, smart TVs,…

Sam Akbari July 23, 2018
Your content is only as good as your user experience (UX)

Your content is only as good as your user experience (UX)

I am a big fan of ‘Think with Google’, the Insight and Research website, and I subscribe to its weekly newsletter. One of its weekly emails really caught my…

Sam Akbari July 16, 2018
The content marketing mindset

The content marketing mindset

Over the last six years – I’ve seen some of the best and worst content marketing programs, and plenty in between. And it’s long fascinated me what it is that…

Sam Akbari July 15, 2018
A framework for content governance

A framework for content governance

Governance is an important part of the content marketing ecosystem that shouldn’t be ignored. A content strategy will only be successful if the right people and…

Sam Akbari July 12, 2018