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Holistic digital marketing agency based in Sydney and Hong Kong
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Content Marketing Agency with 10+ years of experience working with global brands

We use understanding of human behaviour, to Attract, Encourage and Inspire the world through strategic content.

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Our expertise

Great Minds has been built across 10 years of working tirelessly to understand human psychology and behaviour. We operate with a focus on the “Why”, “How” and “When”. Why we are doing something. How we are going to do it. When we are going to do it. How and when are often simple, but why should always be the thought-provoking notion that adds purpose to what we do.

We’re a different breed of digital agency. What drives us, is the endless pursuit of experimenting and refining a solution with the output always crafted and validated by the end-user. We don’t judge the success of a product or campaign by great design. Making sure we both learn and refine behaviour and reduce pains.

Strategy & Production

We help global brands strategise, map and experiment with solutions that bringing commercial values to marketing, driving new business acquisition, enhancing customer retention, as well as increasing brand awareness in the marketplace through content.

Distribution & Amplification

Directing the execution of strategy connects thoughts and ideas with plans, workflow and actionable tasks. From designing new offerings to innovating existing offering, I work with the brand to plan and execute the strategy on time and on budget to improve the efficiency of marketing activity and reinforce brand awareness and drive marketing acquisitions.

Technology & Automation

We utilise a mixture of in-house tools and enterprise technology to deliver insight and data.

Our Work

A digital marketing agency that has worked with some of the biggest brands in the world.

Our thoughts

A digital marketing agency that has worked with some of the biggest brands in the world.

Crafting collaborative editorial: Align your priorities for success

Crafting collaborative editorial: Align your priorities for success

With so many people involved in creating and approving copy it can be difficult to maintain coherence and quality. A watertight brief will be your saviour. As…

Sam Akbari July 31, 2018
How finding the right interviewee can make or break your content

How finding the right interviewee can make or break your content

You’ve written another flawless, grammatically correct and succinct article, but it’s not getting the engagement you want. So what’s the problem? It could…

Sam Akbari July 30, 2018
Online to offline content: Aligning your digital and real-world customer experience

Online to offline content: Aligning your digital and real-world customer experience

Great Minds is a digital marketing agency. We create content for websites, social media channels and video streaming platforms – content that is optimised for…

Sam Akbari July 28, 2018
What your brand can learn from the Starbucks Unicorn Frappuccino

What your brand can learn from the Starbucks Unicorn Frappuccino

Recently I’ve been thinking about my content consumption habits. About how I, a millennial Gen Y woman, view and consume marketing and content. Working in content…

Sam Akbari July 27, 2018

Let's make something great together

Found yourself in a wide entry with old-fashioned wainscots

Sydney

Global HQ

3/55 Pyrmont Bridge Rd,
Pyrmont NSW 2009

1300 356 660 – (Inside AUS)
+61 02 90529071 (International)

Hong Kong

APAC HQ

Tsim Sha Tsui, Kowloon
Hong Kong S.A.R.

Contact us