Digital Marketing Agency with 10+ years of experience working with global brands

We use our understanding of human behaviour, to Attract, Encourage and Inspire great minds.

Portfolio

Our expertise

Great Minds has been built across 10 years of working tirelessly to understand human psychology and behaviour. We operate with a focus on the “Why”, “How” and “When”. Why we are doing something. How we are going to do it. When we are going to do it. How and when are often simple, but why should always be the thought-provoking notion that adds purpose to what we do.

We’re a different breed of digital agency. What drives us, is the endless pursuit of experimenting and refining a solution with the output always crafted and validated by the end-user. We don’t judge the success of a product or campaign by great design. Making sure we both learn and refine behaviour and reduce pains.

1. Strategy

Why

We help global brands strategise, map and experiment with solutions that bringing commercial values to marketing, driving new business acquisition, enhancing customer retention, as well as increasing brand awareness in the marketplace through content.

Marketing Management Consulting
Change Management
Problem/Solution Validation
Persona Development
CX Journey Mapping
Product Management
Concept & Prototype Testing
Digital Strategy Consulting
Content Marketing Strategy

2. Production

How

Directing the execution of strategy connects thoughts and ideas with plans, workflow and actionable tasks. From designing new offerings to innovating existing offering, I work with the brand to plan and execute the strategy on time and on budget to improve the efficiency of marketing activity and reinforce brand awareness and drive marketing acquisitions.

Planning and Project Management
Rapid prototype design
Wireframing and functional design
User Experience (UX)
Minimum Viable Products (MVP)
Web & Mobile Dev
Social and Search Engine Marketing
Digital Consulting

3. Insight

When

A customer-centric approach allows better targeting of your customers and helps you optimise your return on investment. Qualitative and quantitative data drives the implementation of user behaviour clustering and predictions that allows brands to thrive by continuously improving the effectiveness of their marketing activities.