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Holistic digital marketing agency based in Sydney and Hong Kong
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Digital Marketing Agency with 10+ years of experience working with global brands

We use our understanding of human behaviour, to Attract, Encourage and Inspire great minds.

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Our expertise

Great Minds has been built across 10 years of working tirelessly to understand human psychology and behaviour. We operate with a focus on the “Why”, “How” and “When”. Why we are doing something. How we are going to do it. When we are going to do it. How and when are often simple, but why should always be the thought-provoking notion that adds purpose to what we do.

We’re a different breed of digital agency. What drives us, is the endless pursuit of experimenting and refining a solution with the output always crafted and validated by the end-user. We don’t judge the success of a product or campaign by great design. Making sure we both learn and refine behaviour and reduce pains.

1. Strategy

Why

We help global brands strategise, map and experiment with solutions that bringing commercial values to marketing, driving new business acquisition, enhancing customer retention, as well as increasing brand awareness in the marketplace through content.

  • Marketing Management Consulting
  • Change Management
  • Problem/Solution Validation
  • Persona Development
  • CX Journey Mapping
  • Product Management
  • Concept & Prototype Testing
  • Digital Strategy Consulting
  • Content Marketing Strategy

2. Production

How

Directing the execution of strategy connects thoughts and ideas with plans, workflow and actionable tasks. From designing new offerings to innovating existing offering, I work with the brand to plan and execute the strategy on time and on budget to improve the efficiency of marketing activity and reinforce brand awareness and drive marketing acquisitions.

  • Planning and Project Management
  • Rapid prototype design
  • Wireframing and functional design
  • User Experience (UX)
  • Minimum Viable Products (MVP)
  • Web & Mobile Dev
  • Social and Search Engine Marketing
  • Digital Consulting

3. Insight

When

A customer-centric approach allows better targeting of your customers and helps you optimise your return on investment. Qualitative and quantitative data drives the implementation of user behaviour clustering and predictions that allows brands to thrive by continuously improving the effectiveness of their marketing activities.

  • Qualitative/Quantitative Research
  • Propensity Modelling
  • Big Data analysis
  • Return on Investment (RoI)
  • Conversion Optimisation
  • Product Optimisation
  • Analytics and Insights

Our Work

A digital marketing agency that has worked with some of the biggest brands in the world.

Our thoughts

A digital marketing agency that has worked with some of the biggest brands in the world.

Made in Asia: Rethinking Diaspora Marketing

Made in Asia: Rethinking Diaspora Marketing

Diaspora marketing is an often-overlooked marketing approach that can tap into culturally rich markets. Is it experiencing a revival? The middle-aged Chinese…

Sam Akbari July 21, 2018
Why you should never assume your audience is ready to buy

Why you should never assume your audience is ready to buy

What do today’s B2B customers want? Research reveals that 88% of B2B marketers have used content marketing to reach their target audience this year, but only…

Sam Akbari July 20, 2018
Four ways to upskill in digital marketing

Four ways to upskill in digital marketing

The digital marketing landscape is constantly changing, so keeping up with best practice across various platforms, tactics and strategies can be difficult. Thankfully,…

Sam Akbari July 19, 2018

Overcoming ‘Digital Writer’s Block’: 7 practical tips for producing engaging online copy

Content marketing is constantly evolving – it’s more engaging, creative and captivating than ever before, and writers are continuously finding new ways to honour…

Sam Akbari July 18, 2018
The narcissist’s guide to audience-appropriate content

The narcissist’s guide to audience-appropriate content

It takes discipline for writers and editors to constantly tailor their prose to the reader’s needs. It’s far too easy to slip into a style they enjoy writing,…

Sam Akbari July 17, 2018
Your content is only as good as your user experience (UX)

Your content is only as good as your user experience (UX)

I am a big fan of ‘Think with Google’, the Insight and Research website, and I subscribe to its weekly newsletter. One of its weekly emails really caught my…

Sam Akbari July 16, 2018
The content marketing mindset

The content marketing mindset

Over the last six years – I’ve seen some of the best and worst content marketing programs, and plenty in between. And it’s long fascinated me what it is that…

Sam Akbari July 15, 2018
Marketing and nostalgia: Taking your audience on a trip down memory lane

Marketing and nostalgia: Taking your audience on a trip down memory lane

This weekend my sister and I are taking our parents to see Beauty and the Beast. More than 25 years ago, they took us to see it. There’s something pleasing about…

Sam Akbari July 14, 2018
Accepting advertising into our hearts and whether or not this is necessarily a good thing for advertisers

Accepting advertising into our hearts and whether or not this is necessarily a good thing for advertisers

The basic argument of the primitive Clevelandite content marketing pioneers went roughly as follows: Relative to the typical advertising recipient of, say the…

Sam Akbari July 13, 2018
A framework for content governance

A framework for content governance

Governance is an important part of the content marketing ecosystem that shouldn’t be ignored. A content strategy will only be successful if the right people and…

Sam Akbari July 12, 2018
How to deliver great content and keep your cool during an event campaign

How to deliver great content and keep your cool during an event campaign

We work with a range of clients here in Great Minds. Spread across different regions and working in industries such as technology, pharmaceuticals, packaging and…

Sam Akbari July 11, 2018
4 content marketing tips from ITV’s Love Island

4 content marketing tips from ITV’s Love Island

When everyone from your teenage niece to your 60-year-old boss is hooked, you know that a TV show has really made it, we look at this from a content marketing angle…

Sam Akbari July 11, 2018

Let's make something great together

Found yourself in a wide entry with old-fashioned wainscots

Sydney

Global HQ

3/55 Pyrmont Bridge Rd,
Pyrmont NSW 2009

1300 356 660 – (Inside AUS)
+61 02 90529071 (International)

Hong Kong

APAC HQ

Tsim Sha Tsui, Kowloon
Hong Kong S.A.R.

Contact us