Helping global brands strategise, map and experiment with solutions that bringing commercial values to marketing, driving new business acquisition, enhancing customer retention, as well as increasing brand awareness in the market place through content.

• Management Consulting
• Change Management
• Problem/Solution Validation
• Persona Development
• CX Journey Mapping
• Product Management
• Concept & Prototype Testing
• Digital Strategy Consulting
• Content Marketing Strategy

Directing the execution of strategy connects thoughts and ideas with plans, workflow and actionable tasks. From designing new offerings to innovating existing offering, I work with the brand to plan and execute the strategy on time and on budget to improve the efficiency of marketing activity and reinforce brand awareness and drive marketing acquisitions.

• Planning and Project Management
• Rapid prototype design
• Wire framing and functional design
• User Experience (UX)
• Minimum Viable Products (MVP)
• Web & Mobile Dev
• Social and Search Engine Marketing
• Digital Consulting

A customer-centric approach allows better targeting of your customers and helps you optimise your return on investment. Qualitative and quantitative data drives the implementation of user behaviour clustering and predictions that allows brands to thrive by continuously improving the effectiveness of their marketing activities.

• Qualitative/Quantitative Research
• Propensity Modelling
• Big Data analysis
• Return on Investment (RoI)
• Conversion Optimisation
• Product Optimisation
• Analytics and Insights